These are our core values. They describe who we are, what we stand for, what connects us, and how we treat each other. Our core values help us make choices about the future. We can use these values to think about every decision, no matter how small.

We're very proud of our real, unconventional Coolbluers. That's why we show them off on our website and in our commercials, exactly the way they are. Being unconventional means that Coolbluers can and feel free to be themselves, whether they're introverted or loud. That sounds like a mismatch, but it's this unconventionality that connects us.

There are few companies where so many colleagues are also friends. Friendship is our power. Together, we know more, we can achieve more, and we have more fun. Friendships only develop if there's a sense of equality. That's why Coolbluers tell each other what they really think. And we always talk to our customers in an honest, direct, and open way.

Less talk, more action. Actions speak louder than words. We've got plenty of sayings for it. At Coolblue we sum up our down-to-earth mentality in three simple words. Go for it.

An idea is worth nothing without execution. We always prefer speed over waiting until everyone has approved. We grew by getting a little bit better every day. Step by step, detail after detail. Not everything works out right away, but we still try. We make mistakes and we learn.

We're constantly changing, either because we can or because we have to. From the beginning, Coolblue has been flexible in order to support our rapid growth. 'We've always done it this way' is never a good reason to do anything. Flexibility is also crucial for our obsessive focus on customer satisfaction. We like to go the extra mile for our customers and feel like exceptions exist to be made. 'Just because' is also a valid reason to us.

Simply amaze. Two contradictory words that accurately describe who we are at Coolblue, unconventional and down to earth. The word 'simply' says a lot. We've simply made a clear website where customers can place an order fast. We simply put that order in a box and send it to the customer. For free, of course.

To amaze means to exceed expectations and take that extra step to surprise a customer and make them smile. A smile is something ordinary, but requires you to do something special.