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Written by Jorn

Expert review of the Samsung The Frame 2021

In 2021, Samsung has again released a new The Frame TV, the LS03A. I visited Samsung and got to see and test the TV, which you can hang on the wall as a painting or frame. A few new features are the thinner design and the solar powered remote. In this review, I'll tell you more about the properties of this new version of The Frame.

The Samsung The Frame 2021

4K (UHD) | Smart TV: Tizen | 50Hz
€ 898,-
no longer available
  • With the Slim Fit Wall Mount, this thinner The Frame will hang flush to the wall.
  • You can show a photo or painting of your choice in Art Mode and the TV will blend seamlessly with your interior.
  • Thanks to the QLED screen with 4K resolution and 10 billion colors, you can see many details and color nuances.
  • There's only 1 transparent cable running from the TV to the One Connect Box, where you can connect your peripherals.
  • The new Solar One Remote has a solar cell, so it can charge itself.
  • The TV uses edge local dimming, so black isn't always really deep black.
  • You need to request the exchangeable frame from Samsung when you've received your TV.

First impression of the Samsung The Frame 2021

Samsung The Frame Invisible Cable

This isn't the first time we are reviewing a new The Frame model. This is way I see right away that this model is thinner than the models before. A good first impression. The TVs are already unpacked and on display, so I can't see how it was packaged and what was in the box. I can say it does contain the Slim Fit Wall Mount, an Invisible Cable, the One Connect Box, the Solar One Remote, a power cable, stands, and a manual.

An even thinner frame

Samsung The Frame frame

It always looks nice, a The Frame TV on the wall. Also in de demo room at Samsung. The design was already special because the TV looks like a frame, but Samsung took an extra good look at the thickness. The 2020 model was 4.58cm thick, but the new The Frame is only 2.49cm thick. That's a big difference and it makes the TV even more stylish. Not much else has changed and you can still order a frame in a different color so it can fit your interior better.

Your favorite art and photos in Art Mode

Samsung Art Mode

By now, it's known that The Frame can also function as a painting or picture frame. I still want to highlight the Art Mode. If I put the TV into this mode, I can choose an artwork to show from the Samsung Art Store. I can also choose my own photo, which I can put on the TV via the SmartThings app. With an Art Store subscription, you'll get access to more art than the standard available artworks. The sensor which measures the ambient light is a nice property too. The TV can use it to change its colors and brightness, so the artworks look very realistic.

Life-like color gamut, a bit less deep black

Samsung The Frame image quality

Also this year, the Samsung The Frame has an QLED screen with 4K resolution. The Frame also has a color gamut of 1 billion colors and it supports HDR. I can clearly see that when I watch the 4K HDR demo videos. The colors are indeed very bright and vibrant. You can see many details and differences in the same color tones blend well. The Frame doesn't show the best of the deepest black. Due to the edge backlight, there's a sort of haze over the black, which sometimes makes it look dark gray. In terms of image quality, The Frame is great, but not the best in it's price range.

A great viewing angle and a little bit of reflection

Samsung The Frame viewing angle

I also stood diagonally across The Frame, to see if the screen is visible from every angle. I was quite happy with the result. The colors don't fade, and the image stays quite sharp. From an angle, our photographer can still take a good photo of the colors on the screen. I do see some reflections from time to time, but that might be due to the bright spotlights in the showroom. I doubt this is still a problem at home, with dim lighting.

Decent sound

Samsung The Frame sound

The sound of the TV is fine, but not enough if you want to enjoy the deep bass of music or a movie. Choose a soundbar or home cinema set. The processor of The Frame can adjust the image to what you're watching or listening thanks to artificial intelligence. The TV can switch to a different sound mode for music and for a talk show, for example. That's useful and it makes it easier to understand what people say.

A remote on solar power

Samsung Solar One Remote

This year, the Solar One Remote is included by default with The Frame. This remote has a solar cell and runs completely on solar energy. It simply charges during daytime. Now you don't have to buy batteries in plastic, so that's a nice touch. The solar cell is on the bottom, so Samsung hasn't adjusted the design and user-friendliness of the One Remote much. The previous version was white, this one is black. The One Remote is easy to operate, it listens to voice commands, and it has a hotkey for Art Mode.

Quick and organized smart menu

Samsung Tizen smart TV

The smart platform of The Frame is Tizen, which you can also find on all other Samsung TVs. This is where you have access to the internet, games, and streaming services like Netflix and Videoland. I can easily open the menu by pressing the Home button on the One Remote. The apps are visible as a row of tiles at the bottom of the screen. I can easily browse through it, and quickly reach my favorite apps or the settings. It's also easy to stream from to The Frame from your Android or Apple phone or tablet.

Conclusion

4K (UHD) | Smart TV: Tizen | 50Hz
€ 898,-
no longer available

The Samsung The Frame 2021 is an addition to your interior. Thanks to functions like Art Mode, you don't have a 'black hole' in your living room, but your can enjoy your favorite art and photos. The image quality is good, which you can really notice this because of the bright and life-like colors. The black levels could have been a bit deeper. The solar powered Solar One Remote is a nice gadget. The new The Frame is thinner than the model before, from 2020, but it's largely the same. Are you looking for a new TV with special lifestyle functions? The Frame is a great choice for you. It you find image quality important, there are better choices in the same price range.

Jorn
Article by:
Jorn Television Expert.
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