Apple launch updates and product information
All new Apple products
Pre-order start | Available from | From price | |
---|---|---|---|
Apple iPhone 16 (Plus) | Friday 13 September, 14:00 | Friday 20 September | €949 (iPhone 16) / €1099 (iPhone 16 Plus) |
Apple iPhone 16 Pro (Max) | Friday 13 September, 14:00 | Friday 20 September | €1199 (iPhone 16 Pro) / €1449 (iPhone 16 Pro Max) |
Apple Watch Series 10 | Tuesday 10 September | Friday 20 September | € 449 |
Apple Watch Ultra 2 Satin Black | Tuesday 10 September | Friday 20 September | € 899 |
Apple AirPods 4 | Tuesday 10 September | Friday 20 September | € 149 / € 199 (with active noise cancelling) |
Apple AirPods Max (new colors) | Tuesday 10 September | Friday 20 September | €579 |
How do I order the new products?
You can pre-order your new iPhone 16 online from Friday 13 September, 14:00. The pre-order lasts until Thursday 19 September, 23:59. We expect the new devices to sell out quickly. If you order during the pre-order period, you’ll receive your iPhone 16 on the release day: Friday 20 September. You can only pre-order online, not in the store or via the customer service. The Apple Watch Series 10, Apple Watch Ultra 2 Satin Black, AirPods 4, and AirPods Max can be ordered from Tuesday 10 September.